National Pork board
Pork is the other white meat? But is it really? That slogan doesn't do the world of pork products justice. For the National Pork Board, we redefined the meaning of pork. Real Pork is 100% real. It comes from 100% real farmers who are real people. And pork farming is far from a messy job. The pigs shower as much as we do. Their food, facilities and environment is fully automated using AI advancements.
The Rural dictionary
The Rural Dictionary with Eric Stonestreet
This is one example of a 5 part short video series that busts the myths of pig farming through the concept of a rural dictionary.
Social Media Promotional Cards
100% Real Pork
During the COVID-19 pandemic, pork became very popular due to the price increase and shortages in beef. I wrote the script and directed the visuals for this project to show how the various pork recipes from around the world can inspire your home cooking experience while engaging with family and friends around the table.
Full-spread advertisement
Social media activation example
Digital Banner Ads
On wednesdays we cook pink
Influencers can help gain a lot of traction to entertainment audiences. The pink personalities we garnered all share a love for cooking. And, Johnathan Bennett — who costarred Lindsay Lohan in Mean Girls — has the inside scoop on pink-wearing Wednesdays. Johnathan also has his own cooking show. Joey Lawerence and Carnie Wilson showed up to learn a thing or two, and cracked some jokes — but just a few.
Final Spot
Jonathan Bennett and Carnie Wilson Pork Recipe Episode
Influencers
Rachel Ray
Carnie Wilson
Carnie Wilson
Carnie Wilson
Carnie Wilson
Carnie Wilson
Joey Lawrence
Johnathan Bennett
Johnathan Bennett
Johnathan Bennett
Johnathan Bennett
Johnathan Bennett
LET PORK BE YOUR PASSPORT
Passport activation for Cuba
Passport activation for Korea
Passport activation for Thailand
Passport activation for South America
Holiday gather around the table activations
Featuring dishes South America
Copyright © 2025 Ryan Bennett Creative - All Rights Reserved.
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