FirstNet is a communication network powered by AT&T. After 9/11, first responders needed a more dependable network that would ensure their emergency communications were faster and stronger.
Many AT&T investor events and conferences were held year-round. This is one example of creative-direction I developed for a feature video that would open a technology event sponsored by AT&T. I decided to show the example because it's a good representations of a lot of the key visuals we developed for AT&T and their 5G Network communications spanning several years.
For the 20th anniversary or FirstNet, AT&T wanted to show their gratitude for partnering with first-responders to build the fastest 5G network in America. Working with actual real-life police, fire and rescue, AT&T engineers were able to understand the scenarios and limitations they had to exceed to provide a reliable communications network for moments of crisis.
A more subtle version was developed as a looping GIF masthead for the homepage event callout to coordinate with the AT&T website design and structure.
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